Recently, one of my mentors whose Page has good engagement was invited by Facebook to discuss how her experience could help improve Facebook ads. Also, in response to customers’ request, Facebook has started blogging about updates they make to their services. The latest is about the algorithm that determines which stories appear Black Cube first in the Facebook News Feed.
With so many stories being posted to Facebook every day, there is a good chance people would miss something they wanted to see if Facebook displayed a continuous, unranked stream of information. When posts are shown in chronological order, the number of stories people read as well as the likes and comments they make, decrease.
According to Facebook, the goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important to them. Ideally, News Feed is meant to show all the posts people want to see in the order they want to read them. This is being referred to as ‘Story Bump’ and is good news for Facebook marketers for several reasons. In tests done by Facebook, story bump has brought an 8% increase in likes, comments and shares on stories posted by pages.
News Feed will know which of the many stories to show because Facebook lets people decide who and what to connect with, and also listen to feedback. When a user ‘likes’ something, that tells News Feed that the person wants to see more of it; when they ‘hide’ something, that tells News Feed to display less of that content in the future. This allows Facebook to prioritize an average of 300 stories out of the potential 1, 500 stories each person sees each day.
For effective social media marketing, you can also encourage your fans to create interest lists that include your page. They get notifications about your page by clicking on the Liked button under the right side of your cover photo and selecting ‘Get Notifications’. This is where you can add the page to interest lists.
A recent study showed that it only takes 2 hours and 30 minutes for a post to get 75% of its total impressions and less than 2 hours to get 75% of its maximum reach. So you have a very short window of time to get engagement. However, Story Bumping lets your story jump back up in the news feed if it gets good engagement.
Social media marketing experts agree that Story Bumping is about engagement; for it to work for any Page owner, you must post good content that will engage readers. If your post is engaging, Facebook will bump it to the top of the News Feed. So, be remarkable, be interesting, give useful content, and don’t be boring.
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There are complaints that Americans are terrible about staying informed. However, it is difficult when every major media site publishes US politics news that has a bias. It is important to read news articles without bias so Americans form their own opinion of current events. This is especially true when it comes to politics.
Before committing to reading news articles from a certain media source, it is a good idea to research the reputation and history of the source. Look at how many ads are placed in a newspaper or website. If there are a large number, then the source is beholden to entities, such as special interest groups, local and federal governments, and corporations for funding.
Sometimes certain news sources give an obvious slant on news stories, but the editorial work does not prescribe to that slant. Many reputable sources make a clear separation between news and editorial. The problem with editorial work is it also has an opinion, so it depends on how unbiased a reader wants to go.
While reading news stories, readers should take notes throughout the article. Identifying who, what, when, where, how, and why will go a long way in differentiating bias. Make a note of any missing information or extra analysis. Discard extra analysis and further research missing information.
Analyze the writer and figure out how he or she treats the people they are writing about. Often writers will use the word “claim” in place of explain for witnesses. This subconsciously implants negativity and doubt on the witness. This kind of language is meant to persuade the reader to the writer’s point of view instead of the actual facts of the situation.